SEO (search engine optimization) is probably one of the most important aspects of a website. A website can be beautifully and professionally designed by the best web designer, but what good is it if nobody visits your website? SEO is the art of making websites discoverable, analyzed and then indexed by search engines. Keep in mind that search engines don’t care how beautiful your design is, all they care about is how relevant the information on your website is. Getting a website ready and launched is the easy part, marketing the website can get very overwhelming. SEO is a very beneficial investment for your business, but if not done correctly it can damage your business’ reputation. So ask yourself, is SEO really important? Just think about what it would be if you had a Ferrari but you could not drive it?