There are many things to consider when creating your Logo. Some of the things that I consider the most important are: Scalable, Memorable, Must Look good without Color and Simple. In my opinion, a logo is one of the most important aspects for marketing that a company should take into consideration; it represents "the face" for the business. Let's take a look at McDonald's Logo, created by Jim Schindler in 1962, it has proven itself to be one of the most recognized logos now days, even a 3 year old can recognize it. A logo is the image impression that your customers will have for your business and you want that to be remembered by many. When a customer or prospect sees your logo, they should recognize you right away. It should also convey what your business does. (E.g. Natural Products, Dentist, Technology, Fast).