Web analytics refer to the review, research, analysis and reporting of web data for the sole purpose of understanding and enhancing user's experience. Companies use web analytics not just for measuring web traffic but to research marketing strategies. It helps determines various aspects of marketing campaigns by reporting how web traffic changes after an advertisement campaign has been launched.
There are many good web analytics solutions but why pay for something when you can find it for free? Google Analytics is a free service offered by Google. It generates very detailed statistics about the visitors to your website. Without a doubt, it is the web analytics services most used worldwide, currently used by 57% of the top 10,000 most popular websites. Google Analytics show you how people found your site, what they clicked next after landing on your site, how many pages they visited, what country are your visitors from, etc. All this information helps you enhanced your visitors experience, improve ROI, increase traffic, increase conversions, and of course, make more money with your website.