Some Key Features of Google Analytics
Dashboards are crucial when you need to populate data that is important to you. Users can create up to 20 personalized dashboards, create widgets and tables that are tailored to their needs and that make the most sense for their company.
Create, save, edit, export custom reports that present the information you want to analyze and research. It's reporting feature is very user friendly to help you create these reports, it's just a matter of drag and drop. With Google Analytics you can monitor your reports and automatically alerts you with changes. Another amazing reporting feature is to schedule personalized report emails that present the information you want.
Advertising Tracking and ROI
With Google Analytics you can track your advertisement campaigns by reporting sales and conversions, measuring goals, email campaigns, banners ads, offline ads, AdWords, AdSense campaigns, Ecommerce transactions, keywords and more. It also lets you track mobile websites, apps, internal site searches and social network engagement. All of this information can help you make more adequate decisions in your marketing campaigns.
It helps you analyze how far into the navigation process your visitors are getting before making a purchase and which pages may need improvement by seeing which pages result in lost opportunities.
Utilizing Google Analytics is something that every website owner can use to enhance their site's performance and user experience. This feature reach tool is free and very easy to install and use. It is just a matter for creating a Google account if you dont have one, signing up with Google Analytics (google.com/analytics), and finally add a tracking code to your site by pasting a code before the closing head tag (</head>).