Analytics For Your Website

First off, what is Analytics for a Website?

Web analytics refer to the review, research, analysis and reporting of web data for the sole purpose of understanding and enhancing user's experience. Companies use web analytics not just for measuring web traffic but to research marketing strategies. It helps determines various aspects of marketing campaigns by reporting how web traffic changes after an advertisement campaign has been launched.

There are many good web analytics solutions but why pay for something when you can find it for free? Google Analytics is a free service offered by Google. It generates very detailed statistics about the visitors to your website. Without a doubt, it is the web analytics services most used worldwide, currently used by 57% of the top 10,000 most popular websites. Google Analytics show you how people found your site, what they clicked next after landing on your site, how many pages they visited, what country are your visitors from, etc. All this information helps you enhanced your visitors experience, improve ROI, increase traffic, increase conversions, and of course, make more money with your website.

Some Key Features of Google Analytics

Customizable Dashboards
Dashboards are crucial when you need to populate data that is important to you. Users can create up to 20 personalized dashboards, create widgets and tables that are tailored to their needs and that make the most sense for their company.

Custom Reporting
Create, save, edit, export custom reports that present the information you want to analyze and research. It's reporting feature is very user friendly to help you create these reports, it's just a matter of drag and drop. With Google Analytics you can monitor your reports and automatically alerts you with changes. Another amazing reporting feature is to schedule personalized report emails that present the information you want.

Advertising Tracking and ROI
With Google Analytics you can track your advertisement campaigns by reporting sales and conversions, measuring goals, email campaigns, banners ads, offline ads, AdWords, AdSense campaigns, Ecommerce transactions, keywords and more. It also lets you track mobile websites, apps, internal site searches and social network engagement. All of this information can help you make more adequate decisions in your marketing campaigns.

Funnels
It helps you analyze how far into the navigation process your visitors are getting before making a purchase and which pages may need improvement by seeing which pages result in lost opportunities.

Conclusion
Utilizing Google Analytics is something that every website owner can use to enhance their site's performance and user experience. This feature reach tool is free and very easy to install and use. It is just a matter for creating a Google account if you dont have one, signing up with Google Analytics (google.com/analytics), and finally add a tracking code to your site by pasting a code before the closing head tag (</head>).